Since the inception of the internet there has never been an easier time than right now to make money.
It feels like everyday when I log onto instagram I see somebody posting a screenshot of how successful their Shopify store is doing.
Showcasing their lifestyle of fancy cars beautiful women and lavish trips.
So I most definitely understand why so many people are so drawn to wanting to start their own Shopify store.
Unfortunately data shows that nearly 90% of ALL online businesses fail and most of them fail within the first 4 months.
Which to me 90% is a crazy high failure rate.
At this point you are probably wondering why do so many people fail at trying to run a successful Shopify store.
And if so many people fail is it really worth it to start a Shopify store.
Well in this video I am going to tell you the Top 5 Mistakes I see Beginner Shopify Store owner Make so you can be among the extremely small percentage of successful Shopify store owners.
The first mistake that I see is choosing the wrong niche.
Alot of people start Shopify stores because they think it is a easy way to get rich quick and pick some random niche or industry they don’t really know anything about and don’t have any real passion for.
Many successful Shopify store owners try to sell you on this dream lifestyle of working from your laptop in some tropical island making 6-7 figures a year and try to showcase how easy it is to be successful dropshipping toasters.
Ok …I know I’m kinda being funny here but seriously.
You really have to do you’re due diligence on the products you want to sell by conducting proper product research and by having a good understanding of the industry you are planning to go into.
If you are not passionate about your industry it’s really going to be hard for you to do the work necessary and do enough research and testing for you to be successful.
Just so you know I have a couple of videos on my YouTube Channel teaching you step by step how to actually do market research the right way so make sure you check them out.
Overall so many people try rush through this initial phase of their Shopify stores just because they just want to make money as fast as they can and trust me it is a huge mistake.
Please please please take your time and really do your homework on your industry your target audience and the initial product you want to sell before you decided to launch your Shopify store.
The Second Mistake I see Is Not Optimizing Your Shopify Website.
So you may be wondering what does optimizing your Shopify website even mean.
Basically you want to make sure that your website can be found in Google when people search for your products online.
This is a easy way to gain free traffic to your Shopify store.
Not optimizing your website will make it harder for your potential customers to find you.
Which can cause you to lose out on sales and who wants that.
Not mention it will cause you to have to heavily rely on social media and paid traffic to get users to your website which can be very expensive and time consuming especially if you don’t know what you are doing.
I recommend hiring an SEO specialist on either fiverr or upwork if you can afford it.
However SEO isn’t a super hard skill to learn and there are plenty of resources out there that can teach you the fundamentals and The best SEO practices.
Before we get into the third tip of you could give this video and like and hit that subscribe button I would really appreciate it we are almost at 10K subscribers and I would love to have you apart of this community.
The third mistake I see Shopify Store owners make is Horrible Branding.
And truthfully it goes far beyond the colors of your Shopify store or your logo or mission statement or even your Shopify store layout.
It’s way deeper than that it’s the identity of your business and what your Shopify store stands for. It’s why you are selling what you are selling and so many Shopify Owners do not put enough thought into their branding.
In this day and age you have to know your unique value proposition and your consumers have to understand it and co-sign with it as well.
Now don’t get me wrong you can definitely go off the deep end with this. Making sure every single detail of your brand and Shopify store is in alignment.
You simply want to make sure that all your products, marketing materials, graphics, and messaging all cohesively aligns. When it doesn’t you can potentially confuse your potential customer and ultimately they might end up shopping with one of your competitors.
And you most definitely do not want that.
So make sure that your brand speaks to one specific person and why your brand is better than your competitors.
The Fourth mistake I see is making poor financial decisions.
Running a successful Shopify store is just like any other business and you have to know your numbers.
You have to document and take into consideration all the expenses and unexpected cost your store might face.
Even though starting a Shopify Store in general can have extremely low start up cost. Running a successful Shopify store expenses can start to add up out of no where.
So things like website hosting, product cost, advertising, shipping fees etc should all be budgeted for every single month.
When you don’t do this properly it causes a domino effect of delays miss sales or even charges back.
Even the best ran shopify stores these things happen. so make sure you are transparent and provide as much customer service as possible. Communication is key here.
So being on top of the back end of your Shopify store is so vital to the success of your store and unfortunately many stores drop the ball here.
The Last mistake I see is people give up on their stores too early.
Building a Shopify store and a successful brand takes a lot of time a lot of ingenuity hard work and patience.
Setting realistic expectations and keeping an open mind will help get you through the tough times.
However for the majority of Shopify store owners it takes months or even years of trial and error to have a 6-7 figure Shopify store.
So just because your store isn’t popping off right now doesn’t mean it won’t ever happen so continue to improve all aspects of your Shopify store to provide the best quality products and customer service.
Truth be told I have found that a lot of Shopify Store owners really struggle with marketing and just simply getting people to their stores in the first place.
So check out this video here where I show you the 5 best ways to market Your Shopify Store Right now.