TikTok Is In A League Of It’s Own
Over the last couple of Years TikTok has emerged as of the most used social media platforms. People spend an average of 40 minutes every single day scrolling on TikTok. Not to mention TikTok now has over 1 Billion active users and that number is steadily growing every single day. So if your not using TikTok To promote your Shopify store in 2022 you are really missing out on a great traffic source.
How To Create A Winning Marketing Strategy.
So in this video I will break down the best strategies you can use to promote your Shopify store on TikTok in 2022.
Before you can create a winning marketing strategy on TikTok you need to get as familiar as you can with the platform.
When I was first trying to figure out Tiktok I spent hours and hours just scrolling on the for you page.
Admittedly Tiktok can be kinda addicting and before you know it two hours can go by just mindlessly scrolling.
So definitely don’t do that lol
What you want to do is take note of what type of content is doing well on the platform particularly in your niche.
What does the content look like style wise.
Do they use captions or specific sounds or effects.
Once you have a good Gest of how the platform operates you are ready to move on to the next step.
How The TikTok Algorithm Works.
Tiktok has a similar algorithm as instagram where it will suggest videos based on your previous user behavior things like.
Which accounts you follow.
Creators you’ve hidden.
Comments you’ve posted.
Videos you’ve liked or shared on the app.
Videos you’ve added to your favorites etc.
So I recommend studying your competitors so what they are doing and take notes on what you see is working best for them.
Also the TikTok algorithm takes into account video information signals. This is what users tend to seek out on the Discover tab.
This can include details like:
Captions
Sounds
Hashtags
Effects
Trending topics
The best thing about Tiktok though is TikTok does NOT base recommendations on follower count or on a history of previous high-performing videos.
So that means everybody’s content is on an even playing field so if you create great content your audience loves you will get likes and views.
With everything I previously mentioned In mind I believe there are 3 main strategies that you really want to focus on when it comes to promoting your Shopify store on TikTok.
How To Develop A Good Content Strategy.
The first strategy is developing a really good content strategy.
I believe brands should focus on these 3 content pillars. Transformational Content, Educational Content And last but not least inspirational content.
Now you don’t have to be super duper rigid with these content pillars.
I do believe you should try your best to stick with content within these pillars. I found these content types lead to sales more often.
let me walk you through what these content types should look like.
What Transformational Content Looks Like.
when it comes to transformational content the best way to showcase this is with before and after videos and this pretty much works in every niche.
This works extremely well in the fitness niche beauty, clothing etc and these videos are fairly easy to create and produced.
Just try to get creative and have fun with it.
What Educational Content Looks Like.
Lets move on to educational content and what that looks like.
honestly you can create this content in multiple ways you can showcase how you product is made and explain what is in it. Literally give a whole behind scenes vlog.
You can share your brand story and how you got started.
You can explain why your brand is different from competitors.
Also you can remove limiting beliefs that your audience may have about your product or service the list goes on and on.
What Inspirational Content Looks Like.
The last content pillar you want to use is inspirational content.
When creating this type of content you really want to think about what does your potential audience really care about and does your product help achieve this desired outcome
Think of mens cologne commercials there is always an in shape dude with high end clothes on with a beautiful woman driving a fancy car. Giving off the luxury vibes right they do that cause they know thats what most men want or inspire to live like.
Sticking to these content pillars with your own produced content on Titktok can really do wonders for your Shopify store for real.
Implement UGC/ Influencer Marketing.
The second strategy I recommend implementing is UGC/Influencer Marketing.
UGC stands for user generated content and this is a great way to promote your product on Tiktok 100% for free and helps you have more content to post.
Now you want to make sure that when people purchase your products you build genuine relationships with your customers. I also strongly recommend that you encourage them to tag you on Tiktok and you show them love by reposting it on your tiktok account as well.
Lets be honest we all love attention so the more you do this especially as your account grows it will get easier and easier to get UGC.
Next you want to move on to working with influencers now this can kinda be pain not going to lie but it can 100% be lucrative to work with influencers on Tiktok and most of the times it can be pretty cost effective as well.
Just make sure you have all your ducks in a row before approaching an influencer.
Use TikTok Ads.
The Last strategy I recommend using is Tiktok Ads.
Since the IOS update a lot of advertisers how started to switch to TikTok’s Ads and they have been finding a lot of success.
Here are some stats to prove it.
49% of users said TikTok helped them make a purchase decision.
68% of TikTokers remember a brand better if they feature a song they like in their videos.
72% of TikTok users find ads on the platform inspiring
Which is kinda crazy to think about because most people hate ads and find them completely ignoring. I am digital marketer and I don’t like ads most of the time.
Personally though OVER THE LAST SEVERAL MONTHS I have started running more TikTok Ads for my clients and they have been truly happy with the results.
If you would like me to create a full Tiktok Ads Tutorial let me know in the comments down below and I can get working on that ASAP.
To be honest I only really scratched the surface of how to promote your Shopify store on Tiktok in 2022 but I truly believe this is a really good place to start.
If you would like to learn how to promote your business on instagram check out this video here.